Britische Verlage setzen auf digitale Medien 2013
Zwei aufschlussreiche Tage bei britischen Fachmedienhäusern und Dienstleistern erlebten die Teilnehmer der ersten Deutsche Fachpresse Publishers‘ UK Tour nach London, die von der VDZ Akademie Ende Februar organisiert worden war. Gemeinsam war allen britischen Fachmedienhäusern der starke Fokus auf digitale Geschäftsmodelle. „Our perspective is to grow revenue from all digital areas“, so Jane Macken, Managing Director Haymarket Business Media.
Dabei spielt Content Marketing in unterschiedlichen Ausprägungsformen eine zunehmend wichtige Rolle. Centaur generiert damit bereits 80% seiner Digitalumsätze. Der britische Verband PPA Business sieht bei seinen Mitgliedern die Herausbildung zweier Geschäftsmodell-Typen.
Erstens, das Worflow-Modell mit Abo-Erlösen, hochwertigen Inhalten und nahezu ausschließlich digitalen Medien.
Zweitens das Markenmodell, mit großem Anteil von Werbeerlösen und breitem Zielgruppenzugang rund um die Medienmarke. Transformation und Veränderung prägen die britischen Fachmedienhäuser. „You need to be able to embrace change“, brachte es Paul Rayson, Vice President IHS auf den Punkt.
Diese Unternehmen standen auf dem Besuchsprogramm
Abacus e-Media is one of the UK’s leading web development agencies for the media, publishing and public sectors, offering content management solutions, web design and build, systems integration, consultancy and hosting. It operates in three key areas: web, mobile and CMS (flagship system: webvision), audience development and public sector.
Centaur is a leading business information, publishing and events group, providing marketing and information solutions to buyers and sellers within several high-value professional and commercial market communities. The company’s principal focus is on digital solutions, supported by a strong portfolio of events and, in certain sectors, market-leading print brands. Major brands include Marketing Week, Creative Review, New Media Age, The Lawyer, Money Marketing, Perfect Information, Homebuilding & Renovating, Employee Benefits, and The Engineer.
Guardian Professional Networks
Guardian Professional Networks are community-focused sites bringing together advise, best practice and insight from a wide range of professionals. Communities include healthcare, local government, media, small businesses or teachers and attract about 200,000 members.
Haymarket Business Media
Haymarket Business Media/HBM (with its main centres in London, New York, Germany and Hong Kong) publishes over 50 business titles, associated websites, print and online directories and information services and offers a range of other activities from awards to conferences, seminars and networking forums. It is part of the Haymarket Media Group which has publications in the consumer, business, professional and customer sectors, both print and online. In addition, HBM’s print and online properties also provide platforms for readers to interact face to face via a range of activities such as awards and conferences, seminars and networking forums.
IHS Jane’s is a British publishing company specialising in transportation and military topics. It offers intelligence, consultancy and advertising solutions to the defense, national security and transport sectors. Jane’s was founded by Fred T. Jane in 1898 who had begun by sketching ships as an enthusiast which ultimately culminated in the publishing of All the World’s Fighting Ships. The company is now owned by IHS Inc a publicly traded business and data publisher/information services company based in the USA.
Informa Business Information
Informa was formed in December 1998 by the merger of IBC Group and LLP (Lloyd’s of London Press) and is an internationally operating B2B publisher. The company merged with academic publishers Taylor & Francis and acquired IIR Holdings and Datamonitor in 2005 and 2007 respectively. Its corporate structure is three-fold including academic information (Taylor & Francis), professional and commercial Information and events & Training. One of the company’s best-known publications, Lloyd’s List, goes back to 1734 when the first issue of this maritime publication was first pinned to the wall of Edward Lloyd’s City of London coffee shop. Lloyd’s List is still published daily and, along with other products and services, provides information and analysis for business decision makers in the global shipping community.
Mag+, a Swedish company, is a publishing platform for tablets enabling publishers to create apps on tablets and smartphones without coding and the need for programming skills. Clients include Bloomberg Markets, British Journal of Photography, Germanwings Magazin, Marie Claire Maison, Maxim, IKEA, Science Ilustrated.
Mendeley is a free reference manager and academic social network that helps organising research, enables online collaboration with others and discovering the latest research. Features include automatic generation of bibliographies, importing papers from other research software, finding relevant papers based on the user's own reading, accessing papers from anywhere online and reading papers on the go with an iPhone app. The company was founded in November 2007 in London (CEO & co-founder: Dr Victor Henning, Jan Reichelt: president & co-founder). The team comprises researchers, graduates, and open source developers from a variety of academic institutions. Company investors include the former executive chairman of Last.fm, the former founding engineers of Skype, and the former Head of Digital Strategy at Warner Music Group.